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Artwork Guidelines
Sending Artwork as PDF
- High-resolution (print quality) PDF documents. Include 1/8″ bleed at trim edges.
- WRONG TEMPLATE, INACCURATE FILES, LOW-QUALITY GRAPHICS WILL BE REJECTED.
Sending Artwork as Layout Files from “Native” Program
- Collect all elements: use “Package” & “Collect for Output” in program.
Fonts
- Printer and screen fonts. Use font from list – not styles: bold, italic, etc.
- Type in Illustrator files: Convert to outlines/paths (curves in CorelDraw).
Images
- Hi-res photos: 300 dpi CMYK & grayscale. No RGB/72 dpi graphics.
- Scan/line art: 1200 dpi, bitmap images.
- Save as: PSD or TIF format.
Graphics
- Vector (outline) art: Convert all type to outlines.
- Use proper color mode (CMYK – not RGB).
- Save as: EPS format.
Ink Color in Your Artwork
- ALL COLOR GRAPHICS MUST BE CMYK. Not RGB or PMS (spot) colors.
Images: Rich Black
- Text, thin rules and thin graphic elements should be specified as 100% black (no CMYK).
- Build larger, solid black areas at: C60%, M40%, Y40%, K100% (240% ink coverage).
Blue in CMYK graphics
- Blue can cast toward purple – how to avoid this?
- Refer to Pantone® 4-Color Process Guide & Pantone® Color Bridge.
- Select a blue-formula with 30% more cyan than magenta in the mixture.
Avoid Errors in Your Files
- Proofread and test print your files: Print color separations. Added charges apply if we need to modify your files.
- We are not responsible for errors in supplied files.
Accepted Programs (Mac or PC)
- InDesign
- Illustrator
- Photoshop
- QuarkXpress
- CorelDraw – convert type to curves
We do NOT accept the following:
- Microsoft Publisher
- Microsoft PowerPoint
- Microsoft Word
- PageMaker: convert to InDesign
Downloadable Templates
(See Product Pages For Specific Product Templates)