Promotional Items

Optimism and somberness collide in Pantone’s 2021 Color(s) of the Year. [Photo: Pantone] Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain. The colors are called Illuminating, a […]

Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage. Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. […]

By John Corrigan Study: Get the complete 2019 Global Ad Impressions Study here 1. Buyers’ Homes Contain Many Branded Products Data shows the average household in the U.S. owns 30 promotional items. Gen X-led households own an average of 34 items, followed by millennials (30) and baby boomers (28). “The ubiquity of promotional products in America is […]

By Jack White No matter where you come from, you probably share the love for coffee with the rest of your community. There was one joke I heard back in the old days: “When you have an awkward moment of silence with someone, start talking about coffee — if they’re passionate about it, they’ll immediately open […]